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Get found in AI search — GEO services that put your business in the answer

Be visible where your customers are searching next — ChatGPT, Gemini, Perplexity, and the AI-powered search engines reshaping how people find businesses online.

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The future of search is here — is your business ready?

At THE in AGENCY, we specialise in GEO — Generative Engine Optimisation — the discipline of making your business visible, cited, and accurately represented inside AI-powered search tools like ChatGPT, Google Gemini, Perplexity, and Microsoft Copilot.

Traditional SEO gets you ranked on Google. GEO gets you mentioned by AI. And as more people skip the search results page entirely and ask AI assistants for recommendations, the businesses that show up in those answers will win. We make sure yours is one of them.

From structured content strategy and entity optimisation to authoritative backlink building and AI-citation audits, we tailor every GEO solution to your business goals — so you don’t just rank, you get recommended.

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GEO AI Visibility Package

Our all-in-one GEO package is designed to make your business visible, trusted, and recommended inside AI-driven search engines. We build the content, authority signals, and entity clarity that AI tools rely on when deciding who to mention — so your brand becomes the answer, not just a search result.
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Comprehensive GEO & AI visibility audit

Entity optimisation (who you are, what you do, where you operate)

Structured content creation optimised for AI citations

Schema markup & structured data implementation

Brand mention & citation building across authoritative sources

Optimisation for ChatGPT, Gemini, Perplexity & Microsoft Copilot

Performance reports

Ongoing strategy updates as AI search evolves

Optimise your presence with smart, AI-first GEO strategy

At THE in AGENCY, we provide comprehensive GEO services designed to make your business the answer AI tools reach for. Our approach combines content authority, technical structure, and entity clarity to signal to AI models that your brand is credible, relevant, and worth citing.

We begin with a full GEO audit — assessing how your business currently appears (or doesn’t) across AI search tools, identifying gaps in your entity profile, and pinpointing the content and authority signals you’re missing.

How AI search engines decide who to mention

Unlike traditional search engines that rank web pages, AI tools like ChatGPT and Gemini synthesise information from across the web and training data to generate answers. They favour brands that are: well-documented across multiple authoritative sources, clearly structured with schema and entity data, consistently mentioned in trusted publications, and described in plain, factual language that matches user intent.

Our GEO strategies are built around exactly these signals. We create and optimise content that answers the questions your customers ask AI tools, build your brand’s presence on high-authority platforms, and implement technical markup that makes your business easy for AI models to understand and reference.

Generative Engine Optimisation

Frequently asked questions about our GEO services

Have questions about Generative Engine Optimisation? We’ve compiled answers to the most common queries to help you understand how GEO works and how it can grow your visibility in AI-driven search.
GEO is the process of optimising your business to be visible, cited, and accurately represented in AI-powered search tools like ChatGPT, Google Gemini, Perplexity, and Microsoft Copilot. While SEO focuses on ranking in traditional search results, GEO focuses on getting your brand mentioned in the AI-generated answers those tools produce.
SEO improves your position in traditional search result pages (like Google's blue links). GEO influences whether AI tools mention, recommend, or cite your business when generating answers. They use different signals — GEO relies more heavily on entity clarity, authoritative citations, structured content, and brand mentions across trusted sources. Many of our clients benefit from both services working together.
Our GEO strategies are designed to improve your visibility across the major AI search platforms, including ChatGPT (and ChatGPT Search), Google Gemini, Perplexity AI, Microsoft Copilot, and Apple Intelligence. The landscape is evolving quickly — we stay ahead of the changes so you don't have to.
GEO is a medium-to-long-term strategy. Initial improvements in AI citations and brand mentions typically begin to appear within 3 to 6 months, depending on your industry, current online presence, and the competitiveness of your sector. Building the entity signals and content authority that AI tools trust takes consistent effort — but the results compound over time.
No — AI tools do not publish ranking criteria the way search engines do, and their outputs vary by query. What we can guarantee is that we implement every known best practice and optimisation signal to maximise your chances of being cited. Our approach is grounded in real results, not promises.
Yes — SEO and GEO are complementary but distinct. Strong SEO is a good foundation for GEO, but it doesn't automatically translate into AI visibility. Many well-ranked websites are not cited by AI tools because they lack the entity signals, structured content, and external authority that AI models rely on. GEO fills that gap.
Our GEO audit covers: how your business currently appears in major AI tools, entity profile completeness (Knowledge Panel, Wikidata, directories), content structure and schema markup assessment, brand mention and citation analysis, competitor GEO benchmarking, and a prioritised action plan.
Absolutely. In fact, GEO presents a significant early-mover opportunity for small and medium businesses. The space is less competitive than traditional SEO right now — businesses that invest in GEO today are positioning themselves ahead of competitors who are still focused solely on Google rankings.
Both. We offer GEO as a standalone service for businesses with an existing SEO foundation, and as a combined SEO + GEO package for those who want comprehensive search visibility — across both traditional and AI-powered search engines.